When writing out receipts, are you using the available area? Or have you moved beyond simply using receipts as evidence of purchases? The days of a receipt’s exclusive use as a symbol of proof of purchase are over. Many of your rivals already utilise custom-printed receipt form (แบบ ฟอร์ม ใบเสร็จ รับ เงิน, which is the term in Thai) to promote their goods and services. Below is a more explanation of the reasons for using Custom Printed Receipts as a Promotional Tool
They Inspire Patronage By Doing The Following
While it’s true that some customers may not return after an initial purchase, repeat customers are essential to running a sustainable business.
An outstanding customer retention technique, personalised receipts find their way into the hands of already-satisfied clients. For example, you can use customised receipts to give clients a coupon for a percentage off their next purchase.
Marketing-Wise, They’re A Big Help
Due to the proliferation of digital marketing, many in the marketing industry believe that printed promotions are now useless. These paper receipts can complement your company’s online advertising campaigns.
Including your company logo on the receipt can assist customers in remembering who you are and what you stand for. Moreover, the individualised ticket can include a QR code that, when scanned, will take the customer directly to the website. If your website address is printed on your receipts, customers will always be able to find out more about your business, products, and special offers. In a nutshell, you may increase traffic to your site.
These Work Well As Memory Prompts For Brands
Personalised receipts have many other benefits outside merely promoting your company. They also work pretty well for inducing brand recognition. It is crucial for securing sales. It will help if you don’t think you have a monopoly on the market for that service or product. If you want customers to choose your business above the competition, you must continually consider ways to keep your name in front of them.
The use of personalised receipts can be of assistance in this regard. They are widely available because they are published in print. Thus, it is accessible to virtually everyone—a maximum of a few hours, maybe even minutes.
They Help Communicate With Those Who Aren’t Tech-Savvy
There will always be a population that cannot be reached by modern methods, no matter how prevalent social media becomes. That’s why some still hold newspaper and magazine ads in high regard.
Those customers who need to be tech-savvy or need access to the internet can be reached through personalised receipts. You feel the need to inform you that there are many of them. If so, they must be the ones who value paper books over electronic media.
Conclusion
Custom-printed receipt form (ฟอร์ม ใบเสร็จ รับ เงิน; which is the term in Thai) is the ideal marketing tool for restaurants, convenience stores, banks, etc. Hence, tailoring your receipts can yield numerous benefits regardless of your company’s industry.
