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Getting Your Message Across: IR & PR Executives Offer Leadership Strategies & Keys to Success Aspatore Books

Getting Your Message Across: IR & PR Executives Offer Leadership Strategies & Keys to Success

Aspatore Books

Published March 1st 2005
ISBN : 9781596221192
Paperback
102 pages
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 About the Book 

Chapters Include: Achieving and Measuring Success in the World of PR- Public Relations and Plastics: A Look at Two Industries- A Hands-On Approach to PR- Insights into Modern PR- PR in a New Era- The Art of Investor Relations: Communication, Persuasiveness, and Passion- Being a Team Player in an Active Industry- Investor Relations: Methods for Success in a Shifting Industry About Inside the Minds: Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the worlds most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.